Victoria Gamlen is the founder of Gamlen Consulting, a brand advisory firm that specializes in identity architecture for companies at the inflection point where momentum becomes liability.


Applying the mechanics of human identity formation to organizational development, her approach ensures coherence under pressure at a company-wide level.


Past projects span fintech, SaaS, and industrial manufacturing, covering positioning foundations, creative direction, and CEO-level narrative systems.


Previously, she led marketing and creative direction for a hospitality group, operated a service business, and co-founded an analytics company.


A background in fine art and film photography shaped her conviction that constraints are a generative force – and a prerequisite for competence and creative excellence.


Her writing examines business and brand through the lens of philosophy, psychology, and power dynamics. 

Victoria Gamlen is the founder of Gamlen Consulting, a brand advisory firm that specializes in identity architecture for companies at the inflection point where momentum becomes liability.


Applying the mechanics of human identity formation to organizational development, her approach ensures coherence under pressure at a company-wide level.


Her portfolio spans fintech, SaaS, and industrial manufacturing, covering positioning foundations, creative direction, and CEO-level narrative systems.


Previously, she led marketing and creative direction for a hospitality group, operated a service business, and co-founded an analytics company.


A background in fine art and film photography shaped her conviction that constraints are a generative force – and a prerequisite for competence and creative excellence.


Her writing examines business and brand through the lens of philosophy, psychology, and power dynamics.